GroWrk helps companies manage, deploy, retrieve, and support IT equipment globally. We enable distributed teams in more than 150 countries by simplifying IT asset management, logistics, procurement, storage, and lifecycle management.
As we continue to grow, we're investing heavily in content as a strategic growth channel. We believe the future of B2B marketing belongs to companies that can create original insights, build trusted audiences, and distribute content effectively across both traditional and emerging channels.
We're looking for a Content Marketing Manager who can help position GroWrk as the leading voice in IT Asset Management, Global IT Operations, and Remote Workforce Enablement.
This is a highly strategic and hands-on role for someone who understands modern content, distribution, SEO, AI search, social media, and executive thought leadership.
You will own GroWrk's content strategy and execution across organic channels.
Your mission is to transform company knowledge, operational data, customer insights, and industry trends into content that drives awareness, authority, engagement, and organic growth.
You'll work closely with company leadership, operations, customer success, sales, and marketing teams to identify unique stories and turn them into compelling content that reaches decision-makers across multiple channels.
This role combines:
Thought Leadership
Social Media Strategy
Content Marketing
SEO & AI Search Optimization
Original Research
Content Distribution
Creative Direction
We're looking for someone who can think strategically, execute independently, and build systems that scale.
Partner with company leadership to build a consistent and credible thought leadership presence.
You will:
Create founder and executive content for LinkedIn
Develop strong points of view on industry trends
Turn leadership conversations into content
Create narrative-driven content around IT operations, procurement, logistics, and remote work
Identify opportunities to participate in industry conversations
Build repeatable thought leadership programs
We want content that creates influence—not generic marketing posts.
Own GroWrk's organic social media presence and content distribution strategy.
You will:
Build and manage content calendars
Create channel-specific content strategies
Repurpose content across multiple platforms
Drive audience growth and engagement
Develop systems that maximize content distribution and lifespan
Channels include:
YouTube
Emerging social platforms
You should understand how content formats, audience behavior, and distribution strategies differ across platforms.
One of GroWrk's biggest advantages is access to unique operational and logistics data.
You will:
Identify trends and stories within company data
Create original research reports
Develop benchmark studies and industry insights
Partner with internal teams to uncover meaningful findings
Transform proprietary information into compelling content assets
Examples include:
Global IT logistics trends
Equipment lifecycle benchmarks
Regional hiring and device deployment insights
Remote workforce infrastructure trends
Procurement and asset management research
We want to create content that cannot be replicated by competitors using publicly available information.
Own GroWrk's content strategy for both traditional search engines and AI-powered search experiences.
You will:
Identify high-impact SEO opportunities
Create content that drives organic traffic
Develop topic clusters and content roadmaps
Improve content discoverability and authority
Optimize content for AI-powered search platforms
This includes:
Google Search
ChatGPT
Perplexity
Gemini
Claude
Other emerging AI search experiences
You should understand both traditional SEO and the evolving world of AI Search Optimization (AIO).
Own the creation and quality of written content across all channels.
You will:
Write and edit long-form content
Create blogs, reports, guides, and thought leadership articles
Develop newsletters and campaign content
Maintain editorial standards and brand consistency
Ensure all content aligns with business objectives
You should be comfortable moving between strategic planning and hands-on writing.
Work closely with designers, video editors, and contractors to bring content to life.
You will:
Create clear content and creative briefs
Translate ideas into visual concepts
Provide guidance for social graphics, infographics, reports, and videos
Collaborate on YouTube and short-form video content
Ensure visual assets align with content objectives
You do not need to be a professional designer.
However, you must have a strong understanding of design principles and be able to clearly communicate creative requirements to designers and content creators.
Help GroWrk build a modern content engine powered by AI.
You will:
Develop AI-assisted content workflows
Improve content production efficiency
Experiment with new AI content tools
Build scalable content systems and processes
Collaborate with Growth to automate repetitive content tasks
We're looking for someone who embraces AI as a tool for increasing leverage—not replacing creativity and strategic thinking.
4+ years of experience in Content Marketing, Editorial, Thought Leadership, Content Strategy, or a related role
Exceptional writing and storytelling skills
Experience managing content across multiple social media platforms
Experience creating executive or founder-led content
Strong understanding of content distribution and audience growth
Experience developing SEO-driven content strategies
Familiarity with AI-powered content workflows and tools
Ability to translate complex topics into clear, engaging content
Strong project management and organizational skills
Excellent English communication skills (written and verbal)
Experience working with North American B2B SaaS companies
Comfortable collaborating across global teams and time zones
Experience working in fast-paced startup environments
Able to operate independently and take ownership without extensive oversight
B2B SaaS experience
Experience creating original research or data-driven content
Experience building executive personal brands
Experience growing LinkedIn audiences
Experience with Reddit communities and content distribution
Experience with YouTube content strategy
Familiarity with IT, logistics, procurement, HR tech, or remote work industries
Basic design experience using tools such as Canva, Figma, or Adobe Creative Suite
Experience with HubSpot and modern marketing tools
Based in LATAM or Philippines
ET - PT
Within your first 90 days, you will:
Establish a repeatable thought leadership engine for company leadership
Launch original research and data-driven content initiatives
Improve social media engagement and audience growth
Increase organic search visibility
Build a content framework optimized for AI search platforms
Create scalable content distribution systems
Help position GroWrk as the leading voice in IT Asset Management and Global IT Operations